Opened in 2011, Vino Etcetera is the culmination of the vision of Bill Winkels and the passion of Corienne Winkels, Bill’s daughter-in-law. In January of 2013, Corienne and her friend Linda Vlasak purchased the business and embarked upon the expansion of the wine bar into the upstairs space where Accentuate! was for the previous 18 years. Corienne, an MBA in Business Management and one of only several women Sommelier’s in Lake Country, further defines the Vino Etcetera experience. When asked about her focus on a daily basis she states, “I want every person who visits Vino to come in, unwind, relax, feel comfortable, learn something new about wine, take home a personal favorite and feel great about coming back to experience something new.” Corienne leads Vino Etcetera’s wine club which has three levels to suit every palate and budget. She also runs Vino’s social media communications strategy and is responsible for all aspects of the wine tasting, selection and distribution processes. In addition, patrons appreciate the way Corienne personalizes every client experience, “At heart I’m a teacher. When it exists, I want to help people overcome their fear of wine, make it fun and approachable. I find that making a connection with our guests allows me to accomplish those goals most effectively.” Stop by, share a glass, and share a story. Life is too short to drink bad wine!
Linda has a Ph.D. in Biochemistry from the University of Illinois, Champaign-Urbana, is a faculty member at Carroll University, and has run and sold a successful business “Mad Science” in the past. She is currently the head of Vino’s Financial and Operating divisions, and is studying to complete her Sommelier training in the near future. With Linda’s business expertise and Corienne’s wine expertise, Vino etcetera is on the road to being a huge success and a destination to visit in Oconomowoc.